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Domain tasting
Domaining Guide
Domain tasting
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Domain tasting, also known as domain kiting, is a
practice of registrants using the five-day "grace period" at the
beginning of a domain registration for
ICANN-regulated
generic top-level domains to test the marketability of a
domain name. During this period, when a registration must be fully
refunded by the
domain registry, a
cost-benefit analysis is conducted by the registrant on the viability of
deriving income from advertisements being placed on the domain's
web
site.
Domains that are deemed "successes" and retained in registrant's
portfolio often represent domains that were previously used and have since
expired, misspellings of other popular sites, or generic terms that may receive
type-in traffic. These domains are usually still active in search engines and
other hyperlinks and therefore derive enough traffic such that advertising revenue exceed the
cost of the registration. The registrant may also derive revenue from eventual
sale of the domain, at a premium, to a third party.
Controversy
The practice is controversial as practitioners typically register many
hundreds of thousands of domain names under this practice, with these temporary
registrations far exceeding the number of domain names actually licensed.
In April 2006, out of 35 million registrations, only a little more than 2
million were permanent or actually purchased. By February 2007, the CEO of
GoDaddy
reported that of 55.1 million domain names registered, 51.5 million were
canceled and refunded just before the 5 day grace period expired and only 3.6
million domain names were actually kept.
[1]
Some claim domain name
registries such as VeriSign and the Public Interest Registry have turned a blind eye to the practice as it has
dramatically increased the number of registrations secured and renewed. However,
this claim is inconsistent with proposals by registries to introduce measures
that would reduce or eliminate the practice.[1]
References
External links
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This guide is licensed under the GNU
Free Documentation License. It uses material from the Wikipedia.
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